Seen on BBC website. Motor Racing at St. Ouen's Bay, Jersey, Channel Islands by Elmar Ludwig, 1960-1975
Popularised in a time before newspapers printed any images, postcards were a visual way of communicating for Victorians. Coloured ones emerged in the 1960s in order to capture the optimism of this decade, as the UK finally emerged from post-war austerity.
John Hinde postcards accentuated - and even changed - the colours of the original images in order to get the most vibrant images. Beach scenes were populated by bright, smiling families and indicated a new future for the UK. http://www.bbc.co.uk/news/in-pictures-39490907
This was featured during the recent photography season on BBC4. The amount of colour enhancement was quite strong, giving a real saturated look that would not be possible with early colour film.
