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dealer stickers 60's
Posted: Mon Jul 10, 2023 9:55 pm
by twc641
Was there ever a designated location to be displayed?
Re: dealer stickers 60's
Posted: Mon Jul 10, 2023 10:33 pm
by peasantslife
Not that I know...always been a dealer self promotion opportunity, from screwing dealer badges onto dashboards, or fitting dealer branded door tread plates. In the late 60's (?) there was an explosion of every dealer going cheap and putting sad marketing banners in the rear window of every car they could..
Personally always tell dealers I do not want to be a mobile marketing tool for them, so please ensure I do not pick up MY car with their nasty branded number plates and the latest craze for sticky backed gel badges...
Re: dealer stickers 60's
Posted: Mon Jul 10, 2023 11:24 pm
by mab01uk
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 1:08 am
by twc641
Yes peasantlsife i have felt the same way
Now owning a classic mini and seeing all the photos of all the old dealers that are posted ... as do you remember....long forgotten etc
I just thought it would be nice to display on my car
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 8:07 am
by mk1
Dealer stickers only became a "thing" in the late 1960's. Before then they were far more likely to fit an enamel or metal plaque to the dash or put a plate on the doorstep. There was never an "official" place for this sort of thing as it varied by dealer.
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 10:48 am
by WMU 211G
'I Say Ding Dong' in Solihull do a good range of dealer stickers, a few of them are fictitious but most of them are accurate repros of the originals..
https://www.isaydingdong.co.uk/ourshop/ ... s-etc.html
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 11:16 am
by richardACS
Thanks for sharing this info - have sent them a question on a couple of dealers...i.e. do they have artwork and if not what do they need....
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 11:37 am
by twc641
I have to check/ message them as well , my Austin 850 was sent to Smith Goodmayes Limited ,London
Here in the states(New Jersey) in the 50's and the 60"s common place was a metal DLR plate screwed or stuck on the left side of the boot lid /left lower side body.
later printed on a license plate frame more so than on the car itself......
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 7:41 pm
by beardylonodn
I knew my car was sold by Stewart and Ardern in Acton, and I failed to source a dealer sticker, I also don't think they had them back in 1967. They did sometimes fit very small dealer badges to the dash.
So a while back, after a lot of research of their logo, font types and finding the exact address in Acton (the site is a now a block of flats), I created what I call a sympathetic homage of a dealer sticker and I had them professionally printed and sold them on ebay for a period, not for a big profit I might ad! There is someone still selling a similar one on ebay, which is just the top of S & A headed paper badly scanned, the colours are wrong for a start.
Mine was recreated from scratch, here is one stuck on my car.

Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 7:50 pm
by WMU 211G
beardylonodn wrote: ↑Tue Jul 11, 2023 7:41 pm
I knew my car was sold by Stewart and Ardern in Acton, and I failed to source a dealer sticker, I also don't think they had them back in 1967. They did sometimes fit very small dealer badges to the dash.
So a while back, after a lot of research of their logo, font types and finding the exact address in Acton (the site is a now a block of flats), I created what I call a sympathetic homage of a dealer sticker and I had them professionally printed and sold them on ebay for a period, not for a big profit I might ad! There is someone still selling a similar one on ebay, which is just the top of S & A headed paper badly scanned, the colours are wrong for a start.
Mine was recreated from scratch, here is one stuck on my car.
I bought two of those...!
Re: dealer stickers 60's
Posted: Tue Jul 11, 2023 8:00 pm
by beardylonodn
You are my best customer!

Re: dealer stickers 60's
Posted: Wed Jul 12, 2023 9:24 am
by Peter Laidler
My new Dec 69 S from Stewart and Arden didn't have a screen sticker but it did have a S&A sticker along the top of the front and rear number plates. A couple of years later when I replaced the black and silver for black and white, I asked them for another set and they duly obliged.
Re: dealer stickers 60's
Posted: Wed Jul 12, 2023 11:47 am
by Ronnie
Peter Laidler wrote: ↑Wed Jul 12, 2023 9:24 am
My new Dec 69 S from Stewart and Arden didn't have a screen sticker but it did have a S&A sticker along the top of the front and rear number plates. A couple of years later when I replaced the black and silver for black and white, I asked them for another set and they duly obliged.
S&A number plate decal August 71.
Re: dealer stickers 60's
Posted: Wed Jul 12, 2023 11:53 am
by WMU 211G
I found this on ebay for my Mk2 S...
S&A WMU#1.jpg
And found these images online...
S&A s-l400 EBAY.jpg
S&A STICKER s-l1600.jpg
S&A Mini sticker.jpg
S&A dealer-mini.jpg
Re: dealer stickers 60's
Posted: Wed Jul 12, 2023 1:51 pm
by beardylonodn
Re: the white morris on red background version, I would be surprised if that’s genuine, as the colours don’t match company colours. Ie. When all the branding had been blue and white, I doubt they would produce red stickers. Happy to be proven wrong!
Re: dealer stickers 60's
Posted: Wed Jul 12, 2023 6:59 pm
by WMU 211G
beardylonodn wrote: ↑Wed Jul 12, 2023 1:51 pm
Re: the white morris on red background version, I would be surprised if that’s genuine, as the colours don’t match company colours. Ie. When all the branding had been blue and white, I doubt they would produce red stickers. Happy to be proven wrong!
You're probably right, it looks nice though

Re: dealer stickers 60's
Posted: Thu Jul 13, 2023 9:58 pm
by Cammsjb
Has anyone a sticker on their car from H A Hamshaw Ltd Parker Drive Leicester, my MK2 S was bought from there in 69, I wouldn't mind a copy to stick on the rear screen

Re: dealer stickers 60's
Posted: Sat Jul 15, 2023 9:53 am
by gs.davies
twc641 wrote: ↑Tue Jul 11, 2023 11:37 am
I have to check/ message them as well , my Austin 850 was sent to Smith Goodmayes Limited ,London
Here in the states(New Jersey) in the 50's and the 60"s common place was a metal DLR plate screwed or stuck on the left side of the boot lid /left lower side body.
later printed on a license plate frame more so than on the car itself......
My car was sent from Longbridge works to FG Smiths at Goodmayes. Some further investigation revealed that it was then supplied to the first owner by Grange Motors Brentwood. Smiths were a wholesaler as far as I’ve been able to work out. Grange still exist, at the same site but they’ve long been Aston/Jag/Exotic dealers. I did manage to obtain some branding from them showing how they looked in the late sixties. I agree with mark though that screw on plaques were more likely in the early 60’s than vinyl stickers.
What area and year was your car registered in?
Re: dealer stickers 60's
Posted: Sat Jul 15, 2023 10:27 am
by nick@dunsdale
Stewart and Arden Sole distributor for Morris cars and light commercial in London
Surely not ??
Re: dealer stickers 60's
Posted: Sat Jul 15, 2023 1:08 pm
by twc641
Registered in Essex
Date of dispatch 8 October 1963
Destination (dealer) Smith Goodmayes Limited London