Raise a glass to : 60 years of the BMC 1100/1300

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mab01uk
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Raise a glass to : 60 years of the BMC 1100/1300

Post by mab01uk »

"Would you believe that it’s six decades since the brilliant, bestselling BMC 1100/1300 (ADO16) was launched, and a generation of drivers were introduced to the delights of front-wheel drive?
But it’s true – 60 years on, Ian Nicholls ponders what impact this unassuming but technically advanced saloon had on the national psyche and the car industry as a whole.
Sixty years ago, on 15 August 1962, the BMC ADO16 range was launched as the Morris 1100 at Worcester College, Oxford, during the summer break, where the foreign press stayed.
As this site’s BMC 1100/1300 development story relates, around 2.1 million were manufactured in its life, in plants all over the world. It was also Britain’s bestselling car every year from 1963 to 1966, and 1968 to 1971. In conjunction with its smaller sibling the Mini, the ADO16 achieved overseas market penetration no other British volume cars managed.
In a time period stretching from 1962 to 1971 BMC/Austin Morris had the world at its feet. Yet new parent company British Leyland cataclysmically failed to adequately replace both models, snatching defeat from the jaws of victory, and allowing rival manufacturers to exploit the demand for this type of car."
BMC 1100/1300: a born winner:-
https://www.aronline.co.uk/facts-and-fi ... 1100-1300/
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Re: Raise a glass to : 60 years of the BMC 1100/1300

Post by mk1 »

The ADO16 was a real game changer. Just a shame BMC never capitalised on it.

A 1300 with FWD, non hydro suspension & a hatchback would have been a world beater.

What did BMC / BL replace it with . . . . . . . .The Allegro.

Nuff said.
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surfblue63
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Re: Raise a glass to : 60 years of the BMC 1100/1300

Post by surfblue63 »

BMC tried back in 1959 with the A40, and then again with the Maxi in '68 to sell a hatchback. The car buying public just didn't get it, so BL didn't make the Allegro a hatch as it pandered to its older clientele. Within a few years Renault had the 5, VW had the Golf and Polo, Fiat had the 127 and the Japanese had shown how to build a car that worked in all weathers.
BL did have a hatchback, but for some reason they decided not to bring it to the UK. They would have beaten the Vauxhall Chevette to market by a year and the Ford Fiesta by two years. Would it have helped them to bring in the Innocenti 90 and 120, probably not as by then the country was in meltdown with strikes and high inflation and the governments of the day just couldn't prop up the sprawling mass that was BL.
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Simon776
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Re: Raise a glass to : 60 years of the BMC 1100/1300

Post by Simon776 »

The Mini's biggest rival, the Imp, was also effectively a hatchback and that never sold anywhere near the numbers Rootes hoped and planned for.

There was a hatchback ADO16 in the Morris Nomad produced by Leyland Australia alongside their 1500cc engined ADO16 in 1969; both of which were initially designed and developed in the UK. The Nomad, which looks very Maxi-esque at the rear, made up about 25% of the sales despite being 5% dearer than the saloon; fortunately it didn't look like a Maxi at the front.
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Re: Raise a glass to : 60 years of the BMC 1100/1300

Post by mab01uk »

I think the Maxis launch unreliability problems and cable gear change overrode any desire of the car buying public to try out the advantages of its hatchback. The Austin Princess had the same launch problems and by the time it got a hatchback with the Ambassador it was far too late....
A40 Countryman was way ahead of its time with hindsight, I assume it cost more than the saloon and was marketed as an estate car at the time.
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