Letter from Rover Chairman, Graham Day - 1987

General Chat with an emphasis on BMC Minis & Other iconic cars of the 1960's. Includes information on MK1 Action days.
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mab01uk
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Letter from Rover Chairman, Graham Day - 1987

Post by mab01uk »

Back in early 1987 after seeing reports in the Motoring press and media that Graham Day (the then new Rover Group Chairman), was determined to keep selling the Mini and advertise that it was still in current production (unknown to many since the launch of the Metro in 1980) and despite several years of neglect of the Mini and its marketing by Austin-Rover....I was therefore inspired to write a letter to him outlining how easy it would be technically for Austin-Rover engineers to revive the 1275cc Mini Cooper by using the MG Metro engine and gearbox, just like many of us were doing as enthusiasts at that time. I was quite surprised to get this reply below, recently rediscovered after many years in a box of my old papers......

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Last edited by mab01uk on Fri Aug 17, 2018 10:20 pm, edited 1 time in total.
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Spider
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by Spider »

Brill :D
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Peter Laidler
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by Peter Laidler »

Amazing....., you wouldn't have believed it unless you'd seen it.
tintoptom
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by tintoptom »

That is amazing!

As Peter says - you wouldn’t believe it!
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Retroman
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by Retroman »

That's cracking, guess he may have been true to his letter too, though he left Rover in '91 just pre injection Mini era.

I think they lost it when the Metro came out, should have had a lower diff and an over-driven 5th gear.

Perfect for a Mini

Instead they became economy and noise obsessed to such a degree that they couldn't pull the skin off a rice pudding with ridiculous 2.76 diffs...wrong car / engine and totally wrong objectives.
jay weinstein
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by jay weinstein »

Great letter/response...amazing your letter to him even made it's way to his desk.
mk1
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by mk1 »

What a cracking letter!

I know realise that all the later Rover Coopers should have been Rover Bells :)
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rich@minispares.com
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by rich@minispares.com »

im not sure a mini bell would have sold as well as a mini cooper :lol:
should you wish, you can contact me on rich@minispares.com

'long beard boss'
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by mk1 »

Why not?

A Babybell does :)
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mab01uk
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Re: Letter from Rover Chairman, Graham Day - 1987

Post by mab01uk »

mk1 wrote:Why not?

A Babybell does :)
:lol: :lol: :lol:
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