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PostPosted: Wed Mar 28, 2018 12:47 pm 
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https://www.autocar.co.uk/car-news/moto ... s-ev-plans


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PostPosted: Wed Mar 28, 2018 2:05 pm 
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The words '......flogging a dead horse to bits.......' springs to mind yet again!


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PostPosted: Wed Mar 28, 2018 5:52 pm 
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Peter, how about "flogging a dead battery"..... :lol:


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PostPosted: Wed Mar 28, 2018 5:56 pm 
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There's going to be a big future in selling extension leads :roll: :roll:


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PostPosted: Wed Mar 28, 2018 6:06 pm 
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Pure marketing only.

They're touting an electric version of a car that would never pass today's safety regulations in most countries.


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PostPosted: Wed Mar 28, 2018 8:41 pm 
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However if only BL and Rover had used the Minis heritage and iconic status to unashamedly promote the Mini and Cooper 'brand' around the world more often, (in the same way that BMW's clever marketing dept regularly do), they might still have been in business today. Proper advertising promotions of the Mini were sometimes so rarely seen that many people thought the Mini was out of production long before 2000. It was reported that when BMW took over Rover they were surprised how little interest Rover marketing had in their iconic Mini brand and were ready to just let it continue to fade away....that is until BMW insisted on them developing the MPi Mini with many modern features that should have been added years earlier.


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PostPosted: Thu Mar 29, 2018 12:01 am 
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Build it so it meets current safety requirements. I reckon they would sell loads of them...


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PostPosted: Thu Mar 29, 2018 12:16 am 
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mikal wrote:
Build it so it meets current safety requirements. I reckon they would sell loads of them...


Regulations vary by country, but there is no possible way that a classic mini would ever pass 2018 safety requirements in the U.S.

I think that's one of the main reasons the BMW MINI is so large, with all of the side airbags etc.


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PostPosted: Thu Mar 29, 2018 3:29 am 
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Location: Tasmania, Australia
mab01uk wrote:
However if only BL and Rover had used the Minis heritage and iconic status to unashamedly promote the Mini and Cooper 'brand' around the world more often, (in the same way that BMW's clever marketing dept regularly do), they might still have been in business today....


In Australia BMW didn't originally acknowledge the connection between MINI and Mini. When MINI was first released here showrooms were absolutely forbidden from displaying a classic Mini alongside the new Mini, and they wouldn't allow the dealerships to exhibit the new Mini at shows being held by classic Mini clubs. At that time the few classic Minis left on the road here were pretty poorly regarded. They were mostly clapped-out, dirty and slow, not how BMW wanted to be seen.

In recent years they've come around, but for a long time they were in denial about their heritage.

Tim

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1969 Triumph TR6R
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PostPosted: Thu Mar 29, 2018 8:58 am 
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WOW!

A range of 65 miles, even I can manage that on a push bike!

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