The Austin-Morris Story – 1968-69

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mab01uk
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The Austin-Morris Story – 1968-69

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The Austin-Morris story – Part 1
"Here, in the first part, AROnline tracks the progress of the combine in the weeks following the Leyland takeover as it finds its feet within the newly-formed British Leyland Motor Corporation."
https://www.aronline.co.uk/history/aust ... odbye-bmc/
Last edited by mab01uk on Thu May 14, 2020 8:21 pm, edited 6 times in total.

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mab01uk
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Re: The Austin-Morris story – Part 2 : 1968

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The Austin-Morris story – Part Two : mid-1968
Here, in the second part, Ian Nicholls, AROnline‘s historian-in-residence tracks the progress of the newly-formed British Leyland Motor Corporation in the weeks and months that followed its formation:-
https://www.aronline.co.uk/history/aust ... -over-bmc/
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mab01uk
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Re: The Austin-Morris story – Part 3 : 1968

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The Austin-Morris story – Part Three : October to December 1968
"Here, in the third part, we track the creation of the Austin-Morris division – effectively taking over where the main part of BMC left off."
https://www.aronline.co.uk/history/aust ... s-is-born/

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mab01uk
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Re: The Austin-Morris story – Part 4 : 1969

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The Austin-Morris story – Part Four: January to May 1969
"Here, in the fourth part, we track the the immediate aftermath of the Austin-Morris division and the immediate effects of this rebranding of what formerly went by the British Motor Corporation name."
https://www.aronline.co.uk/history/aust ... he-future/
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Costafortune
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Re: The Austin-Morris story – Part 1,2,3 & 4 : 1968

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Good stuff. AROL is such a good site.

If only you could unwind time and prevent the Leyland BMC merger. A lot of it would have survived if BMC had decent management.

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mab01uk
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Re: The Austin-Morris story – Part 5 : 1969

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The Austin-Morris story – Part Five : April to December 1969
"Here, in the fifth part, we recall the launch of the Austin Maxi, its press reception and the immediate aftermath. It’s going to be an uphill struggle."
https://www.aronline.co.uk/history/aust ... the-fives/

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mab01uk
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Re: The Austin-Morris Story – 1968-69

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The Austin-Morris story – Part Six : 1970
Here, in the sixth part, the BLMC honeymoon comes undone as industrial action starts to get out of hand. Read on for a lesson in how not to tame the unions:-
https://www.aronline.co.uk/history/aust ... 0-anarchy/

"That April 1970 British Leyland was reported to be planning to expand its production of Minis in Spain and to export from there to the rest of Europe. In cooperation with Nueva Montana Quijano, British Leyland was producing 85 Minis a day in Spain (above). The first Spanish made Minis were expected to be exported later in 1970, and the production rate was to be boosted up to a possible maximum of 400 a day.
Discussing the Spanish output of Minis at the opening of the Barcelona Motor Show, Richard Bergeson of British Leyland, said: ‘Last year our European dealers were extremely short of Minis. They could easily have sold thousands more it we had been able to deliver them, but we couldn’t. Spain is not an isolated, insulated auto market. It is the site of a valuable production facility we are going to use to meet competition for car buyers in the 1970s, wherever those customers happen to be.’
A yellow, left hand drive Mini made history on 21 April, when it left the as assembly track at Longbridge to become the first British car to pass the millionth export mark. The one millionth export Mini was driven off the line by Gunnar Eik of BLMC Norway."

"As strikes, both external and internal continued to hurt British Leyland, the British Leyland (Austin Morris) Ltd Board held its April meeting. Sir Alec Issigonis was asked to prepare a second BMC 9X prototype ‘keeping the length of the vehicle to the same as the existing Mini’. Lord Stokes requested a paper showing cost improvements, ‘with particular reference to an engine study’.
Curiously in an interview with author Martin Adeney, Lord Stokes claimed to have never seen the 9X, stating: ‘There were all sorts of odd cars, none near the production stage.’ Sometime between the April 1970 board meeting and December 1971 the 9X project probably petered out. Also on the agenda was the ADO70 Mini Coupe, a Mini based sports car. Following the 16 March meeting the Austin Morris styling department had rapidly got down to work, with the winning design of Paul Hughes being sketched on the day after. It was reported that Innocenti was keen to develop it and build it."

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